Castulus Kolo

ESG-Berichterstattungen in der aktuellen Praxis

Haumer, Florian, Kolo, Castulus, Roth, Alexander, & Schwarz, Rafael: Influencers and their motivations to create content: A qualitative typology based on an international survey.

Roth, Alexander, Kunz, Reinard E., & Kolo, Castulus: The players’ perspective of value co-creation in esports service ecosystems.

Hellriegel, O. T.; Kolo, C.: CEO Communication in Social Media: Application of the ABC Social Media Impact Analysis and a New Communication Typology of Company Leaders

Kolo, Castulus, Haumer, Florian, & Roth, Alexander: Formal Professionalization of Early-stage Social Media “Influencers” - Attitudinal Drivers and Their Relation to Personality Traits

Fischer, Tasja-Selina, Kolo, Castulus, & Mothes, Cornelia: Political Influencers on YouTube: Business Strategies and Content Characteristics

Kolo, C., Mütterlein, J., & Schmid, S. A.: Believing Journalists, AI, or Fake News: The Role of Trust in Media

Haumer, F., & Kolo, C.: Sustainability and Urban "Mediascapes". The Impact of Smart City Tehnologies on Journalism

Haumer, F., Schlicker, L., Murschetz, P.C., & Kolo, C.: Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change. Journal of Strategy and Management, 14(4), 426-443. https://doi.org/10.1108/JSMA-08-2020-0207

Kolo, C.: Die Ökonomie sozialer Medien

Kolo, C., & Haumer, F.: Geschäftsmodellinnovationen traditioneller Medienunternehmen in Zeiten von Social Media und Plattformökonomie

Kolo, C., & Haumer, F.: Technological advances and the future of corporate and marketing communication - An international foresight study among experts from different professional backgrounds

Kolo, C., Kunz, R., & Roth, A.: Elektronischer Sport („E-Sport“) – ein aufstrebender Wirtschaftszweig in der Medienbranche

Kolo, C., Mierzejewska, B., Haumer, F., Roepnack, A., Schmidt, C., & Luo, A.: Teaching Media Management in International Perspective: A Comparative Content Analysis of Curricula in the US and Germany

Haumer, F., Kolo, C. & Reiners, S.: The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention

Hellriegel, O. T.; Kolo, C.: CEO Communication in Social Media: Derivation and Pilot Application of a Methodology Based on "Audience," "Buzz," and "Commitment" ("Social Media ABC Analysis")

Kolo, C.: Social Media

Kolo, C., Christensen, A., Qiu, Q.Q., & Raia, C.: Smart cities and their “mediascape” – A future perspective for local newspaper publishers

Kolo, C.: Strategic challenges of newspaper publishing in an international perspective

Kolo, C. & Haumer, F.: Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations

Kolo, C. & Lüst, N.: From gamer personality via motivation to game choice - Typifying gamers and games based on survey data

Mierzejewska, B. & Kolo, C.: Economics of Information and Cultural Goods

Haumer, F., Renner, K. & Kolo, C.: Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen

Kolo, C. & Haumer, F.: Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data

Kolo, C., Höflich, J. & Kessler, T.: Experiencing smartglasses in everyday life

Kolo, C. & Merdes, C.: Design plus Management Thinking in Teaching Innovation

Kolo, C.: The intricate relationship of the media business and economic development

Kolo, C.: From sports fandom to sports business in times of digital media

Kolo, C. & Weichert, S.: Germany: Evaluating Alternatives to Finance Quality Journalism

Kolo, C.: Hoffnung für Zeitungsverlage durch Tablet & Co?